TCA Abu Dhabi inaugurates Sir Bani Yas Cruise Beach

first_imgAbu Dhabi Ports has officially opened Sir Bani Yas Cruise Beach, offering cruise ship passengers a new beach destination with unmatched tourism experiences. The decision has been made under the patronage of His Highness Sheikh Hamdan Bin Zayed Al Nahyan, Ruler’s Representative in the Western Region.The Beach was officially inaugurated by His Excellency Mohamed Khalifa Al Mubarak, Chairman of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and Tourism Development & Investment Company (TDIC), alongside a number of high-profile officials and strategic partners to celebrate yet another strategic partnership between Abu Dhabi’s leading entities in the cruise tourism sector including Abu Dhabi Ports, TCA Abu Dhabi, and Etihad Airways.His Highness Sheikh Hamdan Bin Zayed Al Nahyan, Ruler’s Representative in the Western Region, said, “The development of new economic and tourism projects across the Western Region is a key priority for Abu Dhabi’s visionary government led by the President His Highness Sheikh Khalifa Bin Zayed Al Nahyan and His Highness Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces. Under the vision and mandate of our wise leadership, we have redoubled efforts towards the completion of infrastructure projects and vital facilities, as part of our ambitious plans to fulfil the development needs of our nation now and into the future. This has been enabled by the coordination and collaboration between various government entities who are all working towards the goals of Abu Dhabi’s Vision 2030.”Commenting on the occasion, His Excellency Mohamed Khalifa Al Mubarak, Chairman, TCA Abu Dhabi and TDIC said, “Sir Bani Yas Cruise Beach gives Abu Dhabi a competitive advantage by enabling double-emirate calls and demonstrates the effectiveness of the emirate’s coordinated stakeholder approach to the development of Abu Dhabi’s cruise sector. Anchoring at this multiple award-winning nature-conservation desert island adds a unique proposition to an already diverse array of passenger shore excursions,” added His Excellency.This remarkable cruise beach brings a unique opportunity to attract regional cruise itineraries and enhances cruise operators’ offering. It will play a vital role in increasing cruise passenger traffic which is estimated to grow by 9 percent in the 2016-17 seasons.Sir Bani Yas Cruise Beach is the Gulf region’s only dedicated desert island cruise stopover and was developed in keeping with the local culture and growing demand for world-class cruise infrastructure and experiences. It extends over a 1.3 km of land, with the capacity to double in size and scale to meet future demands of the market, boasting an extensive range of facilities and excursions that utilise the island’s beautiful wildlife and natural reserve, including eco-tourism wildlife tours and three luxury hotels on the Island itself.Hala Abu Dhabi, the destination management company of the Etihad Aviation Group (EAG), is the exclusive shore excursions and activities provider for Sir Bani Yas Cruise Beach during the 2016/2017 season.James Hogan, President and Chief Executive Officer of the Etihad Aviation Group, said, “Sir Bani Yas will be a hugely popular new destination for cruise passengers arriving in the Arabian Gulf this cruise season. Together with our partners at the TCA Abu Dhabi, Abu Dhabi Ports and TDIC, we have invested in a unique product and experience to support leading cruise liners bringing their ships to the region. Following so soon after the opening of the Abu Dhabi Cruise Terminal at Zayed Port last year, today’s opening ceremony marks another important milestone as we look to develop a world leading cruise industry for the UAE.”last_img

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